Magazine????

[Maddog355]

Ok I have tossed the idea around in my head for a few days and it sounds good in theory, Someone here would have to know more on the subject.

After reading yet another thread about the lack of Jet/Vdrive coverage in HB I have to ask would it be possable (what would it take?)to start a mag that caters to us?

[Riverbound]

Lots of money and editing experience. dont forget advertisements.
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[DeltaSigBoater]

It sounds like a good idea :hmm

[Maddog355]

I have a friend that does some reporting for a MX mag. Covers events in this area, I am shure it saves the mag alot of money by not having to send out people.


As for what HB spends, Look at all the helo shots they use. When was the last time you say a helo shot of a Jet or Vdrive? I know a new boat mag would take a while to catch on but I still beleve that ALOT of the HB readership is the under 25' under $25,000 boat bunch. And I am even likeing the idea of covering the wakkers and single engine IO's

Basicly a working class boat mag.

As a side note I wonder how alot of the jet companeys would feel about advertising in a mag that was 40-60% jetboat instead of the 3-5% they currently deal with?

[TPC]

One suggestion is first do an online mag,, and then as it grows, you self-publish a color rag of your own.
Saving the best articles for the fishwrap.

Then, as interest grows, ya get a printing house to take over when you think you're ready to expand the pulp portion.

It's a lot of work.

Alice and I were contributing to some travel sites with rags and it's expensive.
Like any business, the owners put lot's of hours into them.
It can be done successfully I'm sure.
But sweat, time and learning by mistakes like any biz may be the key.

[JBB]

PM Ned at Hotboat.....he just started a new mag called H2o full throttle.

[RiverDave]

PM Ned at Hotboat.....he jsut started a new mag called H2o full throttle.

Their pictures are off the hook!!

RD

[That Guy]

I wasn't saying it couldn't be done. The numbers I heard were for publishing, not any of the people involved in taking the pictures, flying the helos or writing the articles. If you have an extra $750K, for an every other month type mag, that you are willing to gamble on a mag like that...... I say go for it! And that's not near the figures I heard for HB.

Wow.....:smackhead

[cyclone]

i work at a magazine. They are expensive to produce and subscriptions don't cover much of the expense to design, generate content, edit, photograph, print, and distribute a high end magazine.

Ad dollars cover most of it. Short of a homemade deal, you can't have much of a magazine without a slew of companies willing to advertise in your magazine. Most successful magazines have at least 60% ads and 40% editorial pages.

You need a sizable audience. That audience has to not only be willing to buy your magazine in large quantities, but also blow up your advertiser's phones and purchase their products. Then and only then will those advertisers spend money in your magazine. Take away any of the parts of the equation and your magazine doesn't work. The moment an advertiser realizes your magazine isn't driving traffic to his/hers website, phone or storefront, he'll pull his ad and you won't have the money to produce the magazine.

There is revenue to be had from companies that small boat owners spend their money with- you just have to be smart enough to corral that revenue.......

[Angry Inch]

Check this out:

http://www.velocitymag.com/

Free subscriptions and all high end readers rides, very well done. They make their money from ADs.

[SoCal Detail]

i work at a magazine. They are expensive to produce and subscriptions don't cover much of the expense to design, generate content, edit, photograph, print, and distribute a high end magazine.

Ad dollars cover most of it. Short of a homemade deal, you can't have much of a magazine without a slew of companies willing to advertise in your magazine. Most successful magazines have at least 60% ads and 40% editorial pages.

You need a sizable audience. That audience has to not only be willing to buy your magazine in large quantities, but also blow up your advertiser's phones and purchase their products. Then and only then will those advertisers spend money in your magazine. Take away any of the parts of the equation and your magazine doesn't work. The moment an advertiser realizes your magazine isn't driving traffic to his/hers website, phone or storefront, he'll pull his ad and you won't have the money to produce the magazine.

There is revenue to be had from companies that small boat owners spend their money with- you just have to be smart enough to corral that revenue.......

I too worked for a publication for 10 years, they got bought out by Clear Channel Entertainment, only for the Art Dept, then folded the publication because it only made enough money to pay the saleries and not make the May's brothers even more millions, Alot of your small mags are going online. But it can be done.

[G-Body]

I was thinking that the <25' affordable boaters need a mag too. Hotboat was kinda ok for that, sorta like Hot Rod is for cars. They showed cool stuff that was functional but out of the price range of most people. I just read a copy of Powerboat mag a couple weeks ago and that was way worse. More like popular hot rodding mag, Everything in there was stupid expensive and nothing related to the average boater who turns their own wrenches.

Bring on Boat-Craft Hmm, I can`t seem to find a mullet smiley

[Tom Brown]

PM Ned at Hotboat.....he just started a new mag called H2o full throttle.

He frequently deletes my PMs and bans me from his inbox.

[cave]

Hey we have a great online mag right here and on PB. Why spend all that effort when its already here online. Just need a laptop for the "library" :beer