5150
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- Joined
- Sep 10, 2015
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That's not true. Only 36 cars showed up for Atlanta. It's almost impossible to find a 36 race primary sponsor, and the rates are down to $6-8 million per car from $13-15 five years ago.
Salaries have taken a dive. Hendrick has three junior drivers that combined are earning less than half what Jr was making. Kenseth was let go, and other veterans have been shown the door.
Monster was supposed to sign an extension over the winter. They are balking and NASCAR is giving them more time to decide. Last year Monster paid less for the series sponsorship than most top teams are getting per car.
Things are not good.
NASCAR as a company is doing fine even if they don't pass the casual fan eye test.
"Whether attendance rebounds, NASCAR and its tracks are on solid financial ground, thanks to the 10-year, $8.2 billion TV package with Fox and NBC that runs through 2024."
Annual NASCAR revenue $3.1 Billion
Annual worth of NASCAR television contract $560 Million
Through the NASCAR television contract, according to their financial reports (including an adjustment to how SMI reports that revenue), the tracks made an estimated $421 million from the NASCAR television rights in 2017, up 3.9 percent from 2016. The tracks get 65 percent of the television money, the teams get 25 percent through the purse and NASCAR gets 10 percent.