TEN Publishing

[WildWilly]

I was fortunate to build a few cars that made it in magazines (street Rodder and Hot Rod Deluxe) and they were some of my prouder accomplishments. I've had several friends also do the same. There is just something about producing a product and seeing it in print....walking in front of the racks and stands and seeing your product, hearing comments etc. Granted....there is still some accomplishment from web publications, but its not the same. These days everyone has a webpage or web based mag and it takes noting to get your cars posted on websites. There was just a different sense of holding that magazine in your hand, buying multiple copies of it to save...and share with friends and family. Its sad to think how that will be lost.

But...to the point of others...the new generation doesn't care about that the same as we did. They aren't sitting around as a young kid flipping through dads mags, dreaming of the day they have a cool car/bike/truck etc like they see in the mags. My last car in a mag was 2015 and I remember sitting around at that shoot talking to the guys and they knew then...the ride was coming to an end...just a matter of when.

 

[LargeOrangeFont]

I was fortunate to build a few cars that made it in magazines (street Rodder and Hot Rod Deluxe) and they were some of my prouder accomplishments. I've had several friends also do the same. There is just something about producing a product and seeing it in print....walking in front of the racks and stands and seeing your product, hearing comments etc. Granted....there is still some accomplishment from web publications, but its not the same. These days everyone has a webpage or web based mag and it takes noting to get your cars posted on websites. There was just a different sense of holding that magazine in your hand, buying multiple copies of it to save...and share with friends and family. Its sad to think how that will be lost.

But...to the point of others...the new generation doesn't care about that the same as we did. They aren't sitting around as a young kid flipping through dads mags, dreaming of the day they have a cool car/bike/truck etc like they see in the mags. My last car in a mag was 2015 and I remember sitting around at that shoot talking to the guys and they knew then...the ride was coming to an end...just a matter of when.

To your point, people today get the same feeling from gaining followers, likes, etc. for their content and online persona.

Same thing, just a different medium to do so.

 

[WildWilly]

To your point, people today get the same feeling from gaining followers, likes, etc. for their content and online persona.

Same thing, just a different medium to do so.

I get that, but its definitely not as exclusive.... it doesn't take near the effort it used to. look at all the Insta-hoes lol

 

[Taboma]

I was fortunate to build a few cars that made it in magazines (street Rodder and Hot Rod Deluxe) and they were some of my prouder accomplishments. I've had several friends also do the same. There is just something about producing a product and seeing it in print....walking in front of the racks and stands and seeing your product, hearing comments etc. Granted....there is still some accomplishment from web publications, but its not the same. These days everyone has a webpage or web based mag and it takes noting to get your cars posted on websites. There was just a different sense of holding that magazine in your hand, buying multiple copies of it to save...and share with friends and family. Its sad to think how that will be lost.

But...to the point of others...the new generation doesn't care about that the same as we did. They aren't sitting around as a young kid flipping through dads mags, dreaming of the day they have a cool car/bike/truck etc like they see in the mags. My last car in a mag was 2015 and I remember sitting around at that shoot talking to the guys and they knew then...the ride was coming to an end...just a matter of when.

I agree, over 20 years ago had a boat and a car that earned 'Centerfold' status in a couple of mags and I felt it a great honor.
Participating in the shoots was a great time and proud moment for this official 'Non-Baller', hell I didn't even mind spending the following day cleaning baby oil off my white upholstery.
Was bummed after losing my copies in a wildfire, so almost immediately embarked on a quest to replace them. Purchased them from a couple of sellers on Ebay, one copy coming from far away Australia.
Not sure I'd feel that same level of gratification showcased online, where you can garner worldwide acclaim by video taping yourself opening a cardboard box and setting up a new toaster.
Sure, millions might see you, but it's a fleeting moment before it's on to the next video fix.

For what it's worth Cyclone, I recall my Car Guy neighbor mentioning how RoadKill Garage got one of his sons hooked on Hot Roddin, very cool.
I've never watched it, I've been stickin with print, but then I'm old and certainly not your target audience. However, with the demise of print, or if Motor Trend continues depriving us print loving subscribers of content trying to force us online -- then I may have no choice.

 

[LargeOrangeFont]

I agree, over 20 years ago had a boat and a car that earned 'Centerfold' status in a couple of mags and I felt it a great honor.
Participating in the shoots was a great time and proud moment for this official 'Non-Baller', hell I didn't even mind spending the following day cleaning baby oil off my white upholstery.
Was bummed after losing my copies in a wildfire, so almost immediately embarked on a quest to replace them. Purchased them from a couple of sellers on Ebay, one copy coming from far away Australia.
Not sure I'd feel that same level of gratification showcased online, where you can garner worldwide acclaim by video taping yourself opening a cardboard box and setting up a new toaster.
Sure, millions might see you, but it's a fleeting moment before it's on to the next video fix.

For what it's worth Cyclone, I recall my Car Guy neighbor mentioning how RoadKill Garage got one of his sons hooked on Hot Roddin, very cool.
I've never watched it, I've been stickin with print, but then I'm old and certainly not your target audience. However, with the demise of print, or if Motor Trend continues depriving us print loving subscribers of content trying to force us online -- then I may have no choice.

You should watch Roadkill, Roadkill Garage, Engine Masters etc. Pretty awesome shows, and nice to not have to suffer through a ton of product pandering like you have to in print mags.

 

[Taboma]

To your point, people today get the same feeling from gaining followers, likes, etc. for their content and online persona.

Same thing, just a different medium to do so.

For you maybe, but like so many things I've enjoyed that are no longer available, I'm being constantly reminded, I'm no longer the target audience or purchaser.
Hell, even Viagra ads are targeting males your age, not mine, lol

 

[Taboma]

You should watch Roadkill, Roadkill Garage, Engine Masters etc. Pretty awesome shows, and nice to not have to suffer through a ton of product pandering like you have to in print mags.

Honestly, I've tried, I don't have the patience to sit here, staring at this monitor listening to all that jabbering. At least with print I can speed read through a lot of fluff and get right to the meat of the subject. I don't mind the ads in print either, yet online they drive me bonkers. I refuse to watch any youtube etc. that's proceeded by any damned commercial(s).

 

[cyclone]

Agreed. Mose people at my school were doing the mini truck/full size truck thing. There were a ton of modded S10s at school. We had quite a few bagged and static lowered trucks, and a few imports, but not as many as you’d think. I had the 2nd fastest car in high school in my 94 Caprice cop car. A kid had a faster 69 El Camino, but blew the engine and went and got an S10 and had it bagged.

There is always stuff to hot rod.

A lof of mini-truckers like me had fun with them because they were different and affordable and moved onto full-size trucks and ultimately muscle cars, hot rods etc. The guys I rolled with that were into Honda Civics when the first F&F movies came out got better jobs, made better money and moved onto other platforms. Now we are all nostalgic for the cars we had in the 90s. I just bought a mini-truck. Haven't had one in 17 years. Nostalgia is a powerful thing...

 

[Taboma]

You should watch Roadkill, Roadkill Garage, Engine Masters etc. Pretty awesome shows, and nice to not have to suffer through a ton of product pandering like you have to in print mags.

Thanks, sharing your more youthful opinion on product pandering (Ads), reminded me of how much time I spent during my youth thumbing through those JC Whitney Catalogs, I mean when I wasn't studying the native tribes in Africa or the Amazon in National Geographic's of course. lol
Now all I have to look forward to is my next Harbor Freight "Liquidation Sale" catalog.

Ever noticed, RDP has an entire section devoted to Cool Old Boat Ads, not sure what, if any 'Nostalgic' gratification will be available for future generations.

 

[monkeyswrench]

A lof of mini-truckers like me had fun with them because they were different and affordable and moved onto full-size trucks and ultimately muscle cars, hot rods etc. The guys I rolled with that were into Honda Civics when the first F&F movies came out got better jobs, made better money and moved onto other platforms. Now we are all nostalgic for the cars we had in the 90s. I just bought a mini-truck. Haven't had one in 17 years. Nostalgia is a powerful thing...

I remember about '95 or so, talking with my friends from a mini club. They explained that minis were like hot rods for a different generation. I was driving 50's cars and such, but admired some of their ingenuity. In a way, they were correct. The problem is, the 80's and 90's cars were not meant to last that long. In my garage, I have an 87 year old truck. I don't know if a "body dropped" Yota will last that long.

Odd side note, "body dropped" to mini truckers is "channeled" to Rod&Custom guys...24, 26 and even 28" rims aren't anything new...there is truly not much new under the sun, just new guys and new vehicles to try it on.

...and new media to try to show it on

...and Smart cars and Prius' (Prii?) are not ever going to be hot rod material

 

[twocents]

I doubt if this news will break too many hearts here on this forum, but Sea Magazine, the longest running printed boating magazine (100 years) pulled the plug the day before Thanksgiving. Also, its sister magazine "Boating World" got the axe too along with most of the staff. Not a very happy way to start off a long Thanksgiving holiday.

 

[Tommy Gun Images]

While I love print magazines and I know that nothing will ever replace them in my heart, I have to say that if you are a car/truck/motorcycle/boat guy this is a great time to be alive. There are more genres to choose from than ever before, not to mention that any vehicle that pops into your head is a google search away. You can search for any custom car you want right now and have hours upon hours of pictures, videos, and articles at your fingertips. If you get past the tangible aspect of print you can dig deeper into your hobby of choice than any enthusiast has ever been able to.
My profession and passion is photography. When pro digital cameras hit the scene in force in the early 2000s then social media made everyone a photographer, everyone cried that the sky was falling and that the industry was dead and the money was dried up. Fast forward a couple of years and there are more opportunities for photographers and other creatives than any other time in history. The point is, times change, technology changes, and trends change, but the passions behind those trends don't change. You just need to adjust your perspective.

 

[pronstar]

...and Smart cars and Prius' (Prii?) are not ever going to be hot rod material

So you say [emoji12]

Sent from my iPhone using Tapatalk Pro

 

[monkeyswrench]

So you say [emoji12]

Sent from my iPhone using Tapatalk Pro

That was entertaining, but first time bottle boys are always entertaining.
I like the idea he thought hand tight was suitable for -4 lines, and a bottle strapped near his kid
Hank Hill for a safety advisor (I haven't grabbed a 10# bottle except by the valve...maybe I should look into that)

 

[Racer56]

On a side note, the largest and oldest newsstand that I know of in the SFV closed up a week or so ago. It was located on the corner of Van Nuys Blvd and Ventura Blvd

 

[cyclone]

I remember about '95 or so, talking with my friends from a mini club. They explained that minis were like hot rods for a different generation. I was driving 50's cars and such, but admired some of their ingenuity. In a way, they were correct. The problem is, the 80's and 90's cars were not meant to last that long. In my garage, I have an 87 year old truck. I don't know if a "body dropped" Yota will last that long.

Odd side note, "body dropped" to mini truckers is "channeled" to Rod&Custom guys...24, 26 and even 28" rims aren't anything new...there is truly not much new under the sun, just new guys and new vehicles to try it on.

...and new media to try to show it on

...and Smart cars and Prius' (Prii?) are not ever going to be hot rod material

The first "body dropped" mini-trucks in the early '90s were actually channeled. Those dudes looked to hot dodders for ways to get their trucks lower. Once they discovered what a pain in the ass it is to channel a truck they started raising up the entire floor instead of just above the frame rails. Then when they realized how little legroom is inside a mini-truck after you do a traditional body drop they started building full chassis to keep the floors stock. You're right, it all starts somewhere and its just a bunch of old ideas being refined. You can thank mini-truckers for introducing air suspensions to hot rodders and street dodders, though.

 

[Flying_Lavey]

What really sucks to me, I'll never have one of my own cars in a magazine. That had always been a goal, worked on a bunch for others, name mentioned, etc...Always a bridesmaid, never a bride kind of deal. Archived photos on someone's server are not the same as a magazine framed in the shop

I guess I was born to the wrong time...

There is still Hot Rod. But yes, you are right. It's really something special to have your car and an article about it in a magazine. It was really cool when I saw my Grandpa's '26 T in, I believe, Hot Rodder way back in the 90's.

Anyone take into consideration that millennials could give two shits about diesel power, street rodder or any other specialty car magazine. Most kids nowadays don't even want a driver's license. I think the specialty car mag's are doomed wether it's in print or digital form.

I wouldn't say "most" don't want licenses. That may be true in big cities but go outside them and kids still want the freedom a license provides

If you live in ca, and are under 40, what cars did you see growing up/ have as a teen that yoh can legally hot rod? Basicly zero. Smog killed it.

Dude, I know it goes against your ever-so-cheerie nature but, have you ever seen how easy it is to drop 300 horsepower in ANY car out there now? Go to a junkyard and grab a drivetrain out of a wrecked truck that makes over 300 Hp and you can pop it into damn near any car for less than $1,500 and still have a smog legal drivetrain.

It's still plenty easy to hot rod damn near anything. It's just done differently now is all.

Sent from my LM-G710VM using Tapatalk

 

[rivermobster]

Thanks, sharing your more youthful opinion on product pandering (Ads), reminded me of how much time I spent during my youth thumbing through those JC Whitney Catalogs, I mean when I wasn't studying the native tribes in Africa or the Amazon in National Geographic's of course. lol
Now all I have to look forward to is my next Harbor Freight "Liquidation Sale" catalog.

Ever noticed, RDP has an entire section devoted to Cool Old Boat Ads, not sure what, if any 'Nostalgic' gratification will be available for future generations.

JC Whitney...

I loved looking through that catalog! LoL

You realize you just gave away your age? Man you're as old as I am!

 

[pronstar]

The first "body dropped" mini-trucks in the early '90s were actually channeled. Those dudes looked to hot dodders for ways to get their trucks lower. Once they discovered what a pain in the ass it is to channel a truck they started raising up the entire floor instead of just above the frame rails. Then when they realized how little legroom is inside a mini-truck after you do a traditional body drop they started building full chassis to keep the floors stock. You're right, it all starts somewhere and its just a bunch of old ideas being refined. You can thank mini-truckers for introducing air suspensions to hot rodders and street dodders, though.

Totally agree.

Also, considering that new vehicles were basically all unibody...body on frame pickups, though small, allowed guys to put classic hotrodder tricks to use [emoji106]


Sent from my iPad using Tapatalk

 

[Bowtiepower00]

As car guys, it is up to us to bring the younger generation into the fold. I’m 37, with a 7 year old son, and have a garage full of car magazines of all types that spans over 30 years. I remember getting Car and Driver as an 8 year old, and I still have many of those issues collecting dust. When my latest issues arrive, we sit down and read them together. Reading technical jargon in those publications was a big reason that I’m a strong reader and writer as an adult.

Every Friday my son and I sit down together to watch the latest Roadkill episode on the fire stick. Several other car-centric shows are also on our watch list, from racing to reality shows. We discuss the vehicles and builds and I do my best to point out the real and the not-so-real.

If I happen to be off on a Saturday (not very often) we head to the local cruise-in with grandpa and check out all of the rides, from muscle cars, to mini trucks, to imports, and everything in-between. I will soon be looking for a project car to start building with my father and son. When I’m wrenching on my Ram, or one of my other vehicles, my son is with me to hand me tools and I explain to him what I’m doing and why. He digs it.

Much of the younger generation loves hot-rodding, but it’s up to us to make sure they get exposed to the hobby at a young age.

 

[brgrcru]

Any news on Hot Boat ?

 

[monkeyswrench]

The first "body dropped" mini-trucks in the early '90s were actually channeled. Those dudes looked to hot dodders for ways to get their trucks lower. Once they discovered what a pain in the ass it is to channel a truck they started raising up the entire floor instead of just above the frame rails. Then when they realized how little legroom is inside a mini-truck after you do a traditional body drop they started building full chassis to keep the floors stock. You're right, it all starts somewhere and its just a bunch of old ideas being refined. You can thank mini-truckers for introducing air suspensions to hot rodders and street dodders, though.

Funny thing. I am a product of a street racing background with friends that were into minis. Got out of the go fast stuff, and got into older stuff....with a mix of what I liked. Always loved low cars and nasty cams. Maybe it's because I'm half German and half Mexican
Finally working on my 31 coupe again...air bags, channeled, stepped frame...It's all personal expression. Just like boats

 

[rivermobster]

As car guys, it is up to us to bring the younger generation into the fold. I’m 37, with a 7 year old son, and have a garage full of car magazines of all types that spans over 30 years. I remember getting Car and Driver as an 8 year old, and I still have many of those issues collecting dust. When my latest issues arrive, we sit down and read them together. Reading technical jargon in those publications was a big reason that I’m a strong reader and writer as an adult.

Every Friday my son and I sit down together to watch the latest Roadkill episode on the fire stick. Several other car-centric shows are also on our watch list, from racing to reality shows. We discuss the vehicles and builds and I do my best to point out the real and the not-so-real.

If I happen to be off on a Saturday (not very often) we head to the local cruise-in with grandpa and check out all of the rides, from muscle cars, to mini trucks, to imports, and everything in-between. I will soon be looking for a project car to start building with my father and son. When I’m wrenching on my Ram, or one of my other vehicles, my son is with me to hand me tools and I explain to him what I’m doing and why. He digs it.

Much of the younger generation loves hot-rodding, but it’s up to us to make sure they get exposed to the hobby at a young age.

Nice work dad, nice work.

 

[Carlson-jet]

As the old expression goes, "You can never truly go back Home".

 

[RitcheyRch]

After I read the magazines I've been giving them to my neighbors 9 year old as he loves the old cars. He has been really enjoying these magazines. Going to hate to have to tell him that the magazines are going the way of the dodo bird.

 

[wzuber]

For you maybe, but like so many things I've enjoyed that are no longer available, I'm being constantly reminded, I'm no longer the target audience or purchaser.
Hell, even Viagra ads are targeting males your age, not mine, lol

what...AARP and the like ads not "doin it" for you?

 

[RiverDave]

There’s so much to say on this subject I don’t even know where to begin.. The writing has been on the wall for magazines for a long time.

I was watching some documentaries about Playboy magazine and they talked at great lengths how difficult it has been to keep the magazine afloat. That is the third most recognized brand in the world!! The quality of the content is about as good as you are going to get for a men’s magazine.

I found it pretty fascinating How they diversified and begin capitalizing on the brand etc.to subsidize the mag.

it’s bizarre in our little niche market of Performance Boating The advertisers seem to identify better with a traditional magazine layout. The amount you can charge for an ad on a “page” is ridiculous vs what is considered “normal” for a a banner.. Even if the banner will outweigh a traditional style page ad a 100:1.

Than you got the digital mags that make virtually zero sense. If you are on the web why pick a turn page format? When you Goto a newspapers website do you read articles like that? Than ad into that, virtually none of the turn the page formats that I have ever seen work with a mobile device.. If you are reading this right now there is an 83% chance you are on a phone or a tablet.

The conversation even gets deeper to forums dying off in favor of social media. Almost every forum I am a member of is dead now.. Not to sound arrogant but rdp is the only one I can think of that is not only doing well but we are experiencing record growth year after year. That said as a company we are branching into all forms of outlets to insure the virility and future of the brand. Google is one of the main reasons for our success / growth when a lot of others are drying up.

 

[Taboma]

what...AARP and the like ads not "doin it" for you?

What would truly "Do it for me" --- I'm evoking the 5th I didn't live this long being completely stupid

Life presents various "Clues" that remind us of our age, despite our best attempts at denial. If you live so long, one day you'll understand.

Here's a tip for ya --- When you start getting that hint that product marketing is putting your age group out to pasture and you find something you really like,
BUY SEVERAL !!!!

Oh and fuck AARP

 

[rivermobster]

For you guys that HAVE to have something to sit on the can with...

https://engagedmediamags.com/?sscid=c1k3_arlul

Drive is a pretty cool one.