I would use a relative pricing strategy for your smoker. First, compare your product, based on quality/size/features, with the mass market:
http://www.homedepot.com/h_d1/N-5yc1vZbx92/h_d2/Navigation?catalogId=10053&langId=-1&storeId=10051
Then back check those prices with some of the...
I'm going out on a limb here and going to say all of them. Most of them, especially Christianity, are boilerplate copies of others. And, for the most part, organized religion is the cause behind the bulge of history's wars.
I have a feeling that this is what his commercials would be like
http://www.youtube.com/watch?v=5QGqvTVIc_E&feature=plcp&context=C402506bVDvjVQa1PpcFN8INo331paCZS88M4lTNZOmscatT9O-tg%3D