It’s always been there. Its the mail crap you threw in the trash, when there wasn’t an internet or cell phone.
BSIt’s always been there. Its the mail crap you threw in the trash, when there wasn’t an internet or cell phone.
Exactly , despite what the main stream would LIKE you to believe , one only need to google a given group in todays world and see that "statistic" and then see that "X" group for example makes up perhaps 4% of the US population and yet commercials may depict that tiny group as "mainstream" , the motive ??
You're full of more crap than the turkey the powers that be won't let you have this year!!It’s always been there. Its the mail crap you threw in the trash, when there wasn’t an internet or cell phone.
To get rid of you and I!!!!!!
And you thought I was kidding about winning my superbowl commercials bet.It’s crazy..
The type of tv I watch there are no commercials.. when I goto someone else’s house or to my moms and watch normal tv I am always sitting there like this
Lol
Yep.
And how did a certain demographic group become the majority. Anyone notice a trend with the hair? There is a reason for the trend. I knew something was amiss and researched it. Absolutely crazy.
Im not sure what trend in hair your talking about. I do see way more filthy dreads that don't get washed but I see a lot of colored hair purple, green,blue ect ?
Wow !
It's not just the commercials at all!
Not right now my friend.. They're doing it out of fear, and because a handful of people at the top of the company bought into the ideology and are pushing it heavily. I've seen this first hand at two companies I consult for... It's bizarre.
Long live Uncle Ted!!!!!!!!!!!!!
I’m involved in three companies with national branding/advertising budgets and not once has what you are speaking of come up.
How do you see it being justified, e.g., if 75% of the actors are a minority in a particular ad that you're working on?I’m involved in three companies with national branding/advertising budgets and not once has what you are speaking of come up.
It’s just like before. How do we build the brand and sell more shit.
Obviously your experience is different but i guess that’s just an opportunity for others to take market share.
The question about what percentage of actors should be this sex, color, race or religion has never come up.
Interesting answer, thanks. I don't feel like arguing on a Saturday, maybe once I start drinking I'll come back to this thread lolThe question about what percentage of actors should be this sex, color, race or religion has never come up.
It’s always about what ad targets the demographics for that medium. And I have typically seen multiple ads with the same basic message being tailored depending upon the medium and the audience that would be looking at that medium.
An ad for sports is different than an ad for a family show but the message is tailored to sell more shit and build the brand with that target audience. And for some products or brands we skip whole groups and types of medium as they are not a customer and never will be.
It’s all very structured. And it may be as you say wrongly measured. But all we care about as management is results. And that is measured quarterly by sales, volume, mix, margin, market share and profit.
I agree, Yes they do.
thefederalist.com
If you have a fire stick download SmartTube - it’s YouTube without the commercials.
This is a big part of it I think. Not sure how it works for broad industries though, lots of people would be happy to switch if there was a non woke alternative.If the big, broad, general audience you used to have is gone, and deep down you think it’s never coming back, then why not make a harder bid for the loyalty of the smaller audience you’ve got left? In a time when the entertainment industry is (or thinks it is) a one-party state with no dissenters, you had better echo that politics back to your base.
What were once cultural institutions with a broad, bipartisan audience are becoming niche players with a narrow fan base. They no longer view partisan politics as a dangerous move that will shrink their audience. Instead, they’re using partisan politics as a lure to secure the loyalty of their audience, or what is left of it.
Why Late Night Hosts Like Jimmy Kimmel Are Suddenly So Political
Late night hosts like Jimmy Kimmel are substituting political diatribes for monologues. In totally unrelated news, their viewership is steadily declining.
Same thing.
The question about what percentage of actors should be this sex, color, race or religion has never come up.
It’s always about what ad targets the demographics for that medium. And I have typically seen multiple ads with the same basic message being tailored depending upon the medium and the audience that would be looking at that medium.
An ad for sports is different than an ad for a family show but the message is tailored to sell more shit and build the brand with that target audience. And for some products or brands we skip whole groups and types of medium as they are not a customer and never will be.
It’s all very structured. And it may be as you say wrongly measured. But all we care about as management is results. And that is measured quarterly by sales, volume, mix, margin, market share and profit.
ESG scores are qualitative not quantitative and although everyone is aware of some small groups, like social investment funds, and the like that care about them, I have yet to hear a single manager, board member or company that I am involved with care in any way shape or form about them.
Not in the least.
I’m pretty sure for most public companies, ESG is on their radar and they have a department(s) dedicated to it. From Google, to GE, BofA, Macy’s, Rio Tinto, and thousands of companies in between. It’s the latest buzzword (acronym) and movement that public companies want (or even forced) to be apart of.
