I'm gonna buy a new 3/4 ton work truck. Nothing fancy, just need AC, power locks & windows, 4x4, gas, rubber floor, cloth seats, long bed. Always been a GM guy & had GREAT luck with all of my GM trucks & suburbans from Photoglu. I really like the look of the new Ford. I will drive both & make my decision. I honestly don't care to hear the GM vs Ford bullshit but I'm sure some guys can't resist.