dirtyduner
Well-Known Member
- Joined
- Jul 26, 2017
- Messages
- 187
- Reaction score
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I work for a very successful Toyhauler dealership in the Phoenix area doing sales and marketing. I have been blessed to do a ton of different things with the company. The company has 4 locations, 3 in phoenix, 1 in flagstaff with the Mesa and West Phoenix location being the busiest locations. Last week I found out that I was being moved to our North Phoenix location . The North Phoenix location is no slouch, but compared to the other busier locations it falls short. I was given the task to go work up there for a while with a goal of bringing more traffic to that lot, and an end goal of getting that location to the point where they need more than 3 employees.
The location itself is kind of in a weird place, It sits on a corner of a busy street and a residential neighborhood. Up until this point the guys that have worked their have always bitched that they don't sell a bunch of trailers up there because they have less inventory and the lot is too small. These are all excuses to me. Guys that have gone there in the past have looked at it as being demoted, I look at it as a huge opportunity to prove my worth to my boss even more than I already have. My question for the RDP braintrust would be...
What are some ways to bring more customers onto this lot and in the end help me "shine" in this new role that I am taking?
I have a few things on my side, I run Social media and the website for the company. I get a lot of freedom with that, but social media only goes so far but I do sell 3-4 trailers a month just from social media. I also have the advantage that I know some ins and outs of Marketing.
The location itself is kind of in a weird place, It sits on a corner of a busy street and a residential neighborhood. Up until this point the guys that have worked their have always bitched that they don't sell a bunch of trailers up there because they have less inventory and the lot is too small. These are all excuses to me. Guys that have gone there in the past have looked at it as being demoted, I look at it as a huge opportunity to prove my worth to my boss even more than I already have. My question for the RDP braintrust would be...
What are some ways to bring more customers onto this lot and in the end help me "shine" in this new role that I am taking?
I have a few things on my side, I run Social media and the website for the company. I get a lot of freedom with that, but social media only goes so far but I do sell 3-4 trailers a month just from social media. I also have the advantage that I know some ins and outs of Marketing.