I've owned/currently own a bunch of winches. Everything from warn to Tulsa to full Chinese, electric to hydro to pto. I have $$$ winches sitting right now broke, and dirt cheap Chinese crap still working.
It really all depends on intended use.
Synthetic winch rope is awesome other than the uv degradation. I have wire rope/cable on a few, syn rope on others. The syn rope is much more user friendly and doesn't store as much energy. The cable more robust.