Legend Performance Marine is a new dealership in eastern Washington, just outside of Spokane, in a small town called Liberty Lake.
The new owner, Chad Bixby, has always loved the high-performance boating industry. When it comes to Lake Havasu, Lake Mead, and Lake Powell, Chad is no stranger having visited them during the summers growing up. Who doesn’t fall in love with that lifestyle? For as long as he can recall, Chad has wanted to be a part of the boating world. He knew what he wanted to do and set out to learn as much as he could.
Chad graduated from two trade schools and landed his first job shortly after that. Having mentors through the years allowed Chad to learn and gain confidence in his craft. Chad is dual (inboard and outboard) Mercury certified. He can work on all parts of a boat, but his favorite is to build engines and rebuild outdrives.
Chad worked in Southern California for 16 years and moved to Eastern Washington 10 years ago and dreamed of opening a high-performance shop and dealership for years. In late 2018, he had an opportunity he could not pass up, with that he created a business plan and set his goals. One of the primary goals was to become a Mercury Certified and Authorized service center.
To become a Mercury Authorized service center, the criteria states you must be a boat dealership. Chad made a phone call to Thane Tiemer of Nordic/Hallett Boats and took a flight down to the Lake Havasu factory in December 2018, where he finalized the deal. His first purchase included six boats, four Nordic, and two Hallett’s. It was a perfect fit, having grown up in Hallett boats for the majority of his life.
Legend Performance Marine opened its doors to customers in April 2019 and moved into its new facility in July 2019. Chad and Craig Godtfring, general manager, work to provide excellent customer service to all boating enthusiasts. It is Legend Performance Marine’s goal to instill a passion for performance boating to the area, as well as be the premier high-performance shop in the Pacific Northwest. Legend Performance Marine offers Nordic and Hallett boats for sale, Service and repair of all boat brands, and inside storage. Legend’s expected completion date for the on-site storage facility is spring 2020.
Craig Godtfring, having worked in the boating industry since 1976, is also Mercury certified. His experience includes having worked at numerous boat dealerships along the West Coast. Craig adds a wealth of knowledge to the team of Legend Performance Marine.
If you’re ever in the neighborhood, we invite you to stop in and say hello! Or if you need service in the area or are interested in taking a look at a New Nordic or New Nordic build give them a call!
24250 E. Knox Ln, Suite 101
Liberty Lake, WA 99019
Shop Cell: 509-499-2110